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Top SEO Tips Stay Same For Successful Search

Abstract: As Google Caffeine is on the verge of launch, tests indicate that the standard SEO tips will remain the same despite real time results becoming an important factor for search.

As Google Caffeine is on the verge of launch, tests indicate that the standard SEO tips will remain the same despite real time results becoming an important factor for search. Industry professionals are also predicting that  Google will do a u-turn regarding real time search results, which means that fresh and relevant content will still be best practice to achieve a high rank in the pages of Google.

Until Caffeine goes live it is difficult to determine exactly how the majority of sites will be affected, but it is believed that only truly neglected sites will suffer severe negative effects, as such the cry from SEO professionals remains the same – keep your site up to date with high quality content. Having said that, there is no doubt that tweeting and blogging continues to be a positive move for boosting listings, but there are concerns about the longevity of such a method.

To have real prominence online, companies want consistency, not a five minute flash in the pan pole position, which is what real time SEO strategies appear to offer. We have commented previously that this may mean listings will be divided into real time results at the top, closely followed by natural returns; which ultimately means that companies will be vying for mid-way front page positions rather than ranking number one on page one.

Until the search engine giant figures out exactly what users want and how to get the best return on investment for advertisers, specialists will continue to play the Google game where ethical SEO hangs in delicate balance in the face of money driven strategies. As SERPS reflect the increase in paid campaigns, users are quite likely to scroll until they find the organic listing they are after, it is just a matter of how to communicate to clients that a drop in position is not necessarily a bad thing as Caffeine begins to kick in.

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