SEO培训中心官方BLOG

1. 咨询自己的朋友圈

2. 向了解SEO的行家咨询

3. 向SEO服务商要求案例，详细调研案例的真实性

4. 和SEO服务商出来见面谈

5. 同时要求2-3家公司为你提供简洁方案

6. 合同要给行家过目

Google用户体验设计师Kevin Fox，曾负责设计Gmail、Google日历、和Google Reader 2.0的用户操作流程离开了Google去了一家刚刚创立的新公司。
Google News产品经理Nathan Stoll，也在近日离开了Google。
Google Health负责人Adam Bosworth离开Google…
AdSense教父Gokul Rajaram离开Google…
… …

感谢Google的股价高高在上，不仅仅是按摩师要离开，拥有更多股票的工程师们也在离开这家公司。

显然，Google在中国的发展不会有了一个中文名就豁然开朗。Google真的会被李彦宏说中？像Yahoo一样淹没在中国吗？

如果Google整个本土化战略都像‘谷歌’这个蹩脚的名字出台一样，由不懂本土的人来作本土化的最终决定，那真让人担心Google会不会变成另外一个雅虎中国。

这4条原则不是SEO培训中心空想出来的：

1. 不要紧盯排名
客户最关注的是真实价值产出（ROI、按行动付费）。

2 . 与客户一起定制达标计划
一起约定多个小目标，比如本月流量到达多少、本季度ROI达到多少。在你依次达到这些目标的时候，你的客户会加深对你的信任。

3. 寻找双赢模式
在商业中，双赢一定会比好交情更有用。 建立一套双赢模式，客户赚得越多，你也得到越多，这种模式可以把客户牢牢绑在你这里。

4. 投入的80/20原则
但凡操作过SEO项目的人都知道，在项目开始的第一个月可能就要花掉大量的精力和预算。而越到后来，投入是在快速减少的。对自己的项目一定要有整体把握，掌握好前期后期的投入比例——不要真的是80/20。

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SEOmoz, inc. 发布了在线“垃圾SEO检测算法”，刚刚用它分析了搜索“SEO”排在Google首页的10个网站，其中有个网站被标识为“Spammy”，即被认定为作弊。

这个“垃圾SEO检测算法”同时也是非常好的链接诱饵，它具备了几个特性：
1. 新奇、有创意
2. 实用
3. 易被传播
4. 易被讨论

SEOmoz, inc.的“垃圾SEO检测算法”在今天刚刚发布，大家可以过一些日子去留意指向该页面的反向链接，应该会持续增长。这是一个教科书式的链接诱饵范例。

反观一些笨拙的链接诱饵，企图用文字、情感、贴图等方式吸引链接，起效微乎其微。

想了解该算法的更多内容，请浏览http://www.seomoz.org/blog/building-a-better-spam-detector

该文非常清晰地表述了作者认为的08年搜索营销趋势，值得一读。

Beyond the Search Engine

SEO has become a discipline unto itself, and it seems that the industry is annexing new lands for its playground. Just look at mobile.

Since the launch of the iPhone, mobile traffic has become a real possibility for real-time search needs. As Steve Jobs and company help break down the WML (wireless mobile language) barriers, SEO has a real chance to thread local search into mobile media needs.

At last check, 30 percent of all search engine queries contained a zip code, city name, or state. By answering local needs with mobile search, SEOs have the potential to turn local search listings into a modern day Yellow Pages — for any piece of information one may need in real-time.

Local and mobile aren’t the only areas that cross-pollinate either. As discussed in my last column, the use of the social media for SEO work hasn’t only taken off, it’s exploded. The next step for the new SMO subset is practicality and application.

Does Arm & Hammer really need a Facebook account? Probably not, but a company like Kaplan might.

A viable strategy to promote a client site not only to search engines but also to the user base (and, in turn, back the engines via user generated content, blogs, etc.) is a valuable commodity — so much so that it expands the influence of SEO.

This leads in to my next point.

SEO May Go Mainstream

SEO now has more purpose than just raising SERPs (define). Search results have meaning and collectively tell the user a relevant story about their search. SEOs are not just search promoters; they’re image managers, something that clients and traditional agencies are likely to grasp.

Online reputation management was in its infancy in 2007. Expect this service to become a mainstay this year. As more blogs and news sources arise, companies and individuals will need continued monitoring and attention to protect their online image.

Think that sounds a bit like public relations? It does. Search has started to fall in line with traditional marketing and public relations tactics. With its increasing utility and parallel purpose, SEO may very well go mainstream this year.

In-House SEO Woes

Regardless of the when, integration of online and traditional marketing seems inevitable, and this poses a new problem for the large agency. If SEO goes mainstream, expect more companies to staff their own full-time SEOs.

More in-house demand will hopefully open up more jobs in SEO and attract new talent to the industry. With Yahoo HotJobs citing SEO as one of the top five careers that doesn’t require an MBA, the field looks mighty promising.

For the agency, there’s an obvious downside. If more people develop their own internal teams, then there’ll be less need of our services. I guess we’ll need to keep attracting top talent as well.

The Evolution Will Not Be Televised

In 2007 we saw the birth of many new blogs, the launch of Sphinn, and tremendous surge in general SEO chatter. This led to two things: a larger forum for SEO discussion and the outing of certain “special sauce” tactics. Expect a backlash.

Tactics may once again retreat to the underground. More private white hat forums may spring up with similar function to certain black hat message boards.

The real strategies won’t be at SMX, SES or PubCon; they’ll be at exclusive water coolers. As people become hesitant to talk openly about their practices, the only real way to get to the good stuff will be through good old-fashioned networking.

ROI Will Always Be the Other 3-Letter Acronym

SEO must continue justifying its existence beyond high SERPs. Of course, on-site optimization is necessary to compete in organic listings, but we must also understand what it means to the bottom line.

In 2008 we expect to see an even greater emphasis on ROI measurability and analytics. After all, this is the way an SEO campaign proves its worth, so why wouldn’t clients invest in a proper analytics program? Correct analytics configuration can make all the difference when capturing and measuring conversion data; hopefully 2008 will find clients appreciating this even more.

No matter how the search engines create, tweak, or change functionality, the game will remain the same for an agency SEO: increase visibility of the client. No matter how it may change, 2008 is sure to be another interesting year for search.